Wednesday, October 30, 2019
Analyzing an advertisement poster Essay Example | Topics and Well Written Essays - 750 words
Analyzing an advertisement poster - Essay Example Ultimately, the paper will draw a conclusion with relation to the advertisement poster. Notably, the ad uses different colors to capture the attention of the audience. The blue color at the top of the ad seeks to inform the audience that FIFA 14 is available on PS4. The foreground of the ad has bright colors to capture the attention of the eye while the background has a dark color to create a comfortable color mix. Moreover, the colors in this ad represent the various football sponsors of FIFA 14 video game as well as the identity of one of the successful football in the world. The color mix in this ad creates a very effective visual effect that helps the target audience to relate with the product. Furthermore, the ad uses a human figure to present its message to the target audience. The human figure in the ad represents Lionel Messi who is the most decorated player in the world who plays for Barcelona, which is a very successful football club. The human figure relates the product with success and hence encouraging the audience to buy the product with a promise of becoming like Messi. Moreover, the ad depicts the product in a very clear way. Indeed, the audience can easily identify the product and the body that licensed the product subject to the good mix of colors and the large font of the product description. Various words and texts appear on the image. These words and texts are clear and represent the product, the sponsors of FIFA 14 video game, and the official bodies that licensed the product. Moreover, the words and texts represent the device, which supports the application of this product. Furthermore, the texts represent the sponsor of the club shown on the image. Notably, the image has a defined boundary. The name of product is at the center of the image while the human figure aligns to the left. The name of the device that supports the application of the product is at the top of the image with a unique color. The ad uses
Monday, October 28, 2019
Environment Analyses That Will Impact Burger King Marketing Essay
Environment Analyses That Will Impact Burger King Marketing Essay This research market proposal is for Burger King for their marketing strategies to launch their new cafe in competition with McCafe of McDonalds. This report is an in depth analysis of its Internal and the External Environment that will influence Burger Kings success and fail. Burger King is well known thought-out to be a major fast food chains in the world. This proposal explores the three key environment analyses that will impact Burger King: External-Environment Internal Environment The overall report is about PESTEL, Porters 5 Forces model, and SWOT analysis. These current strategies will determine the competitive and how successful Burger King is in the market before launching a new cafe and take into account the ,market analysis and situation. Introduction Burger King is a global chain fast food restaurant which was founded in 1955 in United Sates in Florida owned by David Edgerton and James McLamore. By the year 2011, 12,400 outlets were opened by Burger King in 73 countries including New Zealand. Since its opening in 1955 the menu for the Burger King has evolved from basic offering of French fries, sodas, milkshakes, and burgers to more diverse and lager set of products. Between 2002 and 2010, Burger King targeted large products that carried large amounts of unhealthy fats to 18-34 male demographic. In 2011 Burger King moved away from male oriented menu to new menu items with packing and product reformulations (The Free Encyclopedia, 2012). Burger Kings franchise is one of the means of expanding its operation. Burger King acts as a franchisor laying down precisely procedures and rules for other franchisee to follow. To achieve volume growth Burger King associated itself with multinational expansion for a large saturated market place (Made Easy). Burger King is ranked second next to McDonalds in terms of size and number of stores but their brand name is the most widely-recognized brands in the world which sets them apart from their competitor. Burgers Kings innovative and more food menu choices help them to be competitive in the market and maintain the customer it has. The main menu Burger King has is French Fries, cheeseburgers, and chicken and fish sandwiches, breakfast items, hamburger, onions rings, soft drinks, salads, desserts and etc. (Made Easy). Political and Legal Issues In New Zealand to conduct a market research first we will have to become a member of the Market and Research Social Research Society (MRSRS) which is a professional organization for any researcher who is interested in conducting a market research. This agency has set of regulations of professional behavior to abide by. There are policy act and principles that will have to follow when collecting, storing, and using and disclosing personal information (MRSNZ 2012). The political and legal forces that will affect the Burger King for their marketing strategies will be the monetary and fiscal policies of the government where interest rates, tax legislation affecting the marketing system, a good example will be GST (Rix, 2004, p. 48) . Other legal laws that will affect the Burger King will be Fair Trading Act 1986 in this act, if an employee makes a misrepresentation or misleading claim about the product, such a claim would be deemed to breach the act (Parliamentary Counsel Office, 2012). For Burger king to open up a cafe in their restaurant they will have to comply with Food Act 1981 rules and regulations like food safety regulations and, food fees charges regulation (Ministry For Primary Industries, 2012). The privacy act 1993 will requires Burger King to advice their customers of the intended purpose of information held about them after the market survey. These acts promote and protect individuals information privacy who will take part in the marketing survey and research (Parliamentary Counsel Office, 2012). Ethical Issues Ethics is basally the moral conduct of the business what is right or wrong. Ethics for Burger King will be the corporate social responsibility of towards society and commit itself in the code to encourage diversity among employees, franchisers, business sources, community involvement and sponsorships and prevent discrimination within the company. Other ethical issues Burger King will face will be: Promoting ethical culture that values and respects all people Acting with honesty and integrity ethical standards which encourage compliance with all laws and company policies. Providing sponsorships, supporting local sporting teams, and helping young disable people in need. Ethics like refraining from using company position, information, and property for personal gain. Providing fair, timely, and full reasonable disclosures in the financial report with compliance to the law. Holding itself responsible and accountable for the action it takes (Corporate Responsibility 2012) Burger King will also have to consider about giving employment to disable people and also providing a car park space for them. Social Cultural Issues Burger King will have to consider the beliefs, social values, lifestyles, behavior and buying preferences of the people. New Zealand has many different races with different cultural, norms and values determine what is acceptable and what is not. When assessing the food requirements of a particular cultural or ethnic group Burger King will have to know the food requirement for each ethnic group. For example people with Hindu back group are mostly vegetarian so they will need products from Burger King that does not contain animal fat, eggs, or meat. As for Muslim community they will only eat halal certified foods so Burger King will have to consider these factors before opening up the cafà ©. Burger King will also have to consider about people who put emphasis on quality of life rather than the quantity of goods. Some buys will look for safety, durability, and value in the foodstuffs they buy. Some buys will desire for more physical goods in the belief that these will lead to greater levels of overall satisfaction and happiness for example more environmentally friendly products and introduction of recyclable packaging (Rix, 2004, p. 44). Burger King will also have to take in to the account the trends of male and female member within the household, especially about their purchasing power and decisions. Each gender will have different taste that will influence their buying (Rix, 2004, p. 44). SWOT Analysis For Burger Kings new Cafà © I will have to use Porters 5 forces model, SWOT and PESTEL Analysis to investigate the strengths, weaknesses, opportunities and threats of launching the new cafà ©. This situation analysis will summarize the Burger Kings current situation and will scan the external environment for strengths and weaknesses and environmental opportunities and threats. Strengths are business capabilities, competitive advantages and competencies. Weaknesses are business limitation. Opportunities are environmental trends to which business plan can be matched. Threats are environmental changes that would affect business operations or direction. Environmental analysis is very important in planning process as it enables us to collect the necessary information to assist management in decision making process. (Rix, 2004, p. 428) SWOT Analysis is a tool that Burger King can use to identify their internal strengths and weaknesses and opportunities and threats, and then develop strategies to deal with their situation (Rix, 2004, p. 428) (S) Strengths of Burger King will be the customer loyalty, market share, organizational efficiency, and product. Burger King is the second largest fast food hamburger restaurant in the world. Burger King has a strong brand equity when talked about wide selection of menu items, fast and efficient service, and innovative products. All this strong brand equity will favor and will help Burger King in their opening of the new Cafe and they also will get good customer loyalty. (Made Easy, 2012). (W) Weaknesses of Burger King over the years that contributed to its decline were its weak marketing campaigns. If Burger King has weak marketing campaigns then they will not able to communicate with their customers. Another weaknesses Burger King will face is the heavily relies on franchisee rather than corporately owned stores. Each franchise will try to sell and promote their product for customer loyalty and this can be a major drawback for Burger King in launches their new cafe (Made Easy, 2012). (O) Opportunities for Burger King will be their expansion strategy for new product development, particularly around breakfast in their new cafà ©. Burger King can set example for other franchise on how a cafà © should be operated. Opportunity like edifice its brand though advertisement campaign and expansion into up-and-coming markets can improve financial aspects of the business. (Made Easy, 2012). (T) Threats one of the biggest threats Burger King will face will be from McCafe of McDonalds which is the largest fast food chain restaurants. The competition among within these two companies will be characterized by price wars for the market share. This will make Burger King to heavily promote their product which will cost money and time. Other threats Burger King will face is consumers changing attitude and behavior towards eating healthier food choices. Now days consumers are more conscious about their health issues which may result them not buying for Burger King. Increasing labor cost will also put pressure on Burgers Kings finance (Made Easy, 2012). Figure Strength(S) Weaknesses (W) SO Strategies Use strengths to take advantages of opportunities WO Strategies Take advantage of opportunities by overcoming weaknesses or making them relevant ST Strategies Use strengths to avoid threats WT Strategies Minimize weaknesses and avoid threats Source: Have, S. T., Have, W. T., Stevens, F. (2003). Key Management Models. Great Britain: Biddles Ltd,Guildford Kings Lynn. According to (Have, Have, Stevens, 2003, p. 187) as shown in figure1Burger King can use SO and WT strategies meaning that they will able to do what they are good at. They will also able to steer the business clear from competencies in opportunity. If Burger King decides to use WO strategies then they will able to take on opportunity despite not having the requisite strengths, which means they will have to borrow or develop the required strengths to outmaneuver the competition. ST strategies if used by Burger King mean that they will bust or buy their way out of trouble. For example these strategies will make Burger King to fend off smaller cafà © by means of expensive price wars, multiple channels of promotions and with insurmountable marketing budgets. PEST Analysis PEST Analysis is at tactical planning means to evaluate the impact of the external environment like Political, Economic, Social and Technological factors on an organization (Haughey MPM, 2002). Burger King will have to use PEST Analysis is a vital ingredient in their planning process. (P) Political is factors like trade restriction, environment regulations, tax policy, and employment laws that Burger King will have to comply. New Zealand government also has legislation that governs the dissemination and preparation of the financial information so Burger King will have to comply with legislation when preparing annual report. (E) Economic factors are inflation rate, exchange rates, interest rates, and economic growth. Burger Kings cafes survival will depend on how New Zealand economic is doing. For example people must have money to spent and they should willing spend it. (S) Social is factors like emphasis on safety, cultural aspect and population age distribution. For example McDonalds sells soft drink made from an Amazonian beery in Brazil, milk shakes flavored with durian in Singapore and Malaysia, and in south East Asian it is aphrodisiac (Bartol, Tein, Matthews, Sharma, 2008, p. 79). Burger King will have to identify will menu will people of New Zealand will desire. Also any changes in socio cultural trends will shift the demand of a partially product mean. (T) Technological are technological changes that creates new processes of producing products and services. For example new coffee machine which will give Burger King a competitive edge. Porters Five Forces Burger Kings competitive position in a particular market will depend on which marketing and management model is available to them. Burger King can use Porters industry structure and generic strategies models. Michael Porter five major forces determine the nature of the competition in market. This will set the profit potential and competitive parameters for Burger King as shown in Figure 2. Potential EntrantsFigure 2: Porters Five Model Forces Threat of new entrants Industry Competitiors Rivalry among existing firms buyers Suppliers Bargaining power of suppliers Bargaining power of buyers Threat of substitute products or services Substitutes Source: Rix, P. (2004). Marketing A Practical Approach (5th Edition). NSW, Australia: McGraw-Hill Australia Pty Ltd. Porters competitive analysis identifies five fundamental competitive forces that will determine the relative attractiveness of Burger King. (Rix, 2004, p. 434) Threats of New Entrants if Burger King sees a strong probability of new firms entering their market, it will impact on how Burger King will operate. This risk is resolute by the extent of the industrys barriers to entry. For example if profits are only earned through economies of scale than the threat of entrant will be less. Also if Burger Kings capital investment in the cafà © is large and have product differentiation leading to customer loyalty, and high cost for customers to switch suppliers will also have barriers to entry by other firms. (Rix, 2004, p. 434) Threat of Substitutes Goods if Burger Kings products are reasonably cost efficiently and easily substituted by other products that gives the same satisfaction with low cost will mean restrict profits to Burger King. Burger King might also lose their customers but there can use product differentiation to promote and get their customers (Rix, 2004, p. 434). Buyers Bargaining Power if Burger King has a petite number on individually strong buyers then it will impact on their profit. The buyers can demand low prices, extended credit and very high levels of services. Other situations where products are homogeneous commodities and switching suppliers cost is low then the buyers strength is higher (Rix, 2004, p. 434) Suppliers Command of Industry if Burger Kings key ingredients are supplied by a small number of individually strong suppliers than it can put pressure on Burger Kings profits. Suppliers can control and increase prices, can demand fast payment or gives priorities to other competitor when it comes to supplying stock which will limit Burger Kings profit potential (Rix, 2004, p. 432) Existing Competitors. Some of the major competitors for Burger King will face are Mc Cafe, Starbucks, and Wild Bean Cafe etc. When all this consists number of companies starts to be competitive, it will have significant impact on Burger Kings profitability. Other factors that will intensify the competition in the market will be for customer loyalty and market share. it might be bit hard for Burger King to compete with them but if they do a market research and get feedback from the customers and promote their product at the right place, at right time ,and at the right price than Burger King will be able to succeed in their new product launching (Rix, 2004, p. 432) Porters Generic Strategies According to (Rix, 2004, p. 434) Burger King should be seen as a considerably different or supply at the lowest cost for means. They can be concentrating on specific niches or supply to the entire market. Burger King can use three generic strategies as shown in figure 3 STRATEGIC TARGET Figure 3: Three Generic Strategies STRATEGIC ADVANTAGE OVERALL COST LEADERSHIP DIFFERERENTION Uniqueness perceived by the customer Low cost position Industry wide FOCUS Particular segment only Source: Rix, P. (2004). Marketing A Practical Approach (5th Edition). NSW, Australia: McGraw-Hill Australia Pty Ltd. The three objective strategies are: Overall Cost Leadership Strategies will make Burger King to become the lowest cost cafe in the market by precisely selecting manufacturing ability and invention level, eliminating unprofitable customers and products. These strategies will provide protection against competitive substitutes and rivalrys (Rix, 2004, p. 435). Differentiation Strategies will make Burger King to promote and develop real or perceived differences between those of its competitors and Burger King. This strategies will protect Buger King by developing a brand loyalty against their competitors so that the consumers dont change suppliers (Rix, 2004, p. 435) Focus Strategies will make Burger King to adopt differentiation strategies or cost leadership strategies. This will make Burger King to focus on a particular segment of the market. This will provide a means of defenses to Burger King (Rix, 2004, p. 436) CONCLUSION Burger King operates in a very extremely competitive environment where the threat of competitors to Burger King is very high. It is very important for Burger King to build a point of differentiation that will make Burger King apart from all other competitors because its competitors are employing almost the same strategies that Burger King is employing. Operational excellence, high standard service, its innovative and quality products is what Burger King is known for today. So in order to remain competitive, Burger King must differentiate itself from its competitors which can be done through differentiation of products. Buger King must be able to maintain its global perspective, explore new markets and take advantage of new opportunities with the help of its market expansion strategies. The changing consumer preferences and demands also need to be satisfied. In order to do that, Burger King must develop a diverse product line.
Friday, October 25, 2019
Mathematical Contributions of Blaise Pascal :: Biography Biographies Essays
Mathematical Contributions of Blaise Pascal Introduction Blaise Pascal was born on June 19, 1623 in Clermont Ferrand. His nationality was french. He died in 1662. He was credited for his imaginative and subtle work in geometry and other branches of mathematics. His work influenced later generations of theologians and philosophers, helping make mathematics what it is today. Blaise Pascal is considered part of the foundation of the very heart of mathematics. History At age 12 he mastered Euclid's Elements. In 1645, he invented and sold the first adding machine. His study of hydrostatics led to the invention of the syringe and hydraulic press. At age 16, he formulated the basic theorems of projective geometry. These theorems became known as Pascal's theorem. He proved that the level of mercury column in a barometer is determined by the increase or decrease in the surrounding atmospheric pressure. This discovery verified the hypothesis of the Italian physicist Evangelista Torricelli, concerning the effect of atmospheric pressure on the equilibrium of liquids. After publishing Essay pour les coniques (Essay on conic sections), Pascal temporarily abandoned the study of mathematics due to poor health. He lived in Paris for a while in a frivolous manner as a break. His interest in probability theory of the odds in gambling games lead him to discover the Theory of probability in conjunction with Pierre de Fermat. This theory dealt with the actuarial, mathematical, social statistics, and calculations used in today's modern theoretical physics. At the end of 1654, after several months of depression, Pascal had a life altering religious experience. He entered the Jansenist monastery in Port Royal. Here, he never published his own name again in his mathematical studies. He wrote a pseudonym to help in the struggle against the Jesuits for the defense of the Jansenist, Antoine Arnauld. In 1658, he broke with the Jansenists, and left the monastery. Pascal died on August 19, 1662 from cancer, at age 39. In his life, his most famous work was perhaps Pensees (thoughts). This was a set of deeply personal meditations in a somewhat fragmented form on human suffering and faith in God. Another famous work of his was called "Pascal's Wager." This expressed the conviction that belief in God is rational: If God does not exist, one stands to lose
Thursday, October 24, 2019
Platoââ¬â¢s ââ¬ÅRepublicââ¬Â and Organizational Relations Essay
Platoââ¬â¢s republic has the ideal state in relation to people, to justice, to excellence and happiness. His ideas may have been written hundred of years ago, but there is no doubt of its relevance to the society today. In so many ways, it is still related to organizational relations and reflects on how a certain ââ¬Ëstateââ¬â¢ should work. If we put Platoââ¬â¢s republic and organizational relations side by side, we would be able to see how some of his ideas should be related to an organization. Justice is said to be a superior virtue. It is said that if one is to possess justice, this cannot be attained through anything incorrect. Anything that is not right is not excellent. Thus, if one is to possess excellence then, there is justice. He states that justice lives in manââ¬â¢s relations to other men. Another point that Plato keeps is that excellence in oneââ¬â¢s function brings happiness. In such a way, we see the state as the organization, and the workforce would be the one to possess excellent virtues. If the workforce has a good relationship the justice within the organization is served. There is nothing achieved through anything bad, such if there is good fortune achieved by one member, this should have been achieved through an honest way. Good relationship would have to entail efficient communication within the organization. This should also include an excellent professional relationship among the members of the organization. And excellence comes from the competence of all the members of the organization to perform each given function. If all function with excellence then, it brings about happiness to everyone on the organization. In Platoââ¬â¢s ideal state, justice, excellence and happiness should be the goal of any organization. It encompasses good virtues that lead to contentment of all the members of the workforce. Reference: Retrieved March 16, 2009 from http://www. free-researchpapers. com/dbs/b3/peh94. shtml
Wednesday, October 23, 2019
Teacher and Students
A FIELD STUDY PORTFOLIO IN ADVANCE MONTESSORI EDUCATION CENTER OF ISABELA PRESENTED TO: DR. ROMEO Z. TARUN FS INSTRUCTOR IN PARTIAL FULFILLMENT OF THE REQUIREMENTS IN FIELD STUDY 5 (Learning Assessment Strategies) And FIELD STUDY 6 (Becoming a Teacher) MAYFLOR F. GUIYAB BSED III HGBAQUIRAN COLLEGE S. Y-2013(2nd SEMESTER) Table of Contents I.Title Page ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â-1 Table of Contents ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â-2 Acknowledgement ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬ââ⠬â3 Dedication ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â-3 AMECI Philosophy, Vision, Mission ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â-4 II. Field Study 5 ââ¬â Learning Assessment Strategies Episode 1 ââ¬â My Assessment List ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â-5 Episode 2 ââ¬â My ATM Card (Available Test & Measurement) ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â8 Episode 3 ââ¬â Log Me ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â10 Episode 4 ââ¬â MYMP (Me & You Must Practice) ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â-11 Episode 5 ââ¬â My PROPT (Product-Oriented Practice Test) ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â12 III. Field Study 6 ââ¬â Becoming a Teacher Episode 1- The Teacher: My Goal as a Person ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â16Activity 1 ââ¬â The Global Teacher: Your Goal Activity 2 ââ¬â The Professional Teacher Episode 2 ââ¬â The Teacher in the Classroom ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â 24 Episode 3 ââ¬â The Teacher and the Community ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â-31 Documentation ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â34 Personal Profile ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â35 Date & Time of Visit ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â36Acknowledgement I would like to thank our Heavenly Father for helping and guiding me always as I have finished this requirement. I would also like to extend my g ratitude to the following persons: To my parents, for their love, care, guidance and patience as well as financial support; To my classmates, who are always my companions when we are doing this observation in Advance Montessori Education Center of Isabela (AMECI); andTo the instructors who have been molding me and my classmates, for us to have a better future and a nice performance most especially to our FS instructor Dr. Romeo Z. Tarun who encourages us to conduct this observation. Dedication I would like to dedicate this Field Study to all students concerned and to those who appreciate my work. As I have done this observation, I can say that I have answered the questions very carefully in order to understand better and associate more particularly in this study.I hope that I have reached the expectation of my instructor and to anyone who can read as you scan this portfolio, may I give you a little knowledge. MISSION LANNA NATIONAL HIGH SCHOOL shall deliver quality basic Education w ith the use of indigenous and modern technology under the school system through the empowered competent, committed Teachers; and School Personnelââ¬â¢s who are accountable to the total development of every learner in the attainment of quality life, and where the family, community, and other institution actively support this effort. VISIONLANNA NATIONAL HIGH SCHOOL an institution of learning with competent, committed and responsible Teacherââ¬â¢s, School personnel, and Supportive stakeholders, where every learner is academically competent equipped with life skills and imbued with the desirable values of a person who is Makabayan, Makatao, Makakalikasan, and Maka-diyos. Field Study 6 Professional Education Subject: The Teaching Profession Activity1: The Teacher: My Goal As a Person At the end of this activity, you will be competent in clarifying your values about teaching, and in articulating and demonstrating your personal philosophy of teaching.The end goal is to be a positive role model for students. My Task To be an effective teacher in the future it is important to be aware of yourvaluesà aboutà teaching. Writeà yourà missionà statementà orà philosophyà thatà youà willuphold with conviction. To each your goals do the following tasks. Interview with Teacher 1 Teacherââ¬â¢s Name: Thelma Cabanilla Gender: Female Subject Taught: English School: LNHS a. My goals for my students are: I believe that the purpose of teaching is not to teach students how to memorizeà facts,à orà howà toà knowà allà theà correctà answers.Theà purposeà ofà teachingà liesà inà gettingà studentsà toà trulyà understandà theà conceptsà being examined. I also believe that as a teacher, I must know what to teach in my classroom. It is vital that I have a solid understanding of the subject matter being taught. I realize that Ià cannotà relyà solelyà onà textbooks,à butà ratherà Ià mustà seekà outà otherà sourcesà ofà information to aid in my teaching. b. What I want to teach my students are: I firmly believe that through proper motivation and guidance, my students willà engageà activelyà inà theà classà andà improveà theirà innateà talents.Actà with conviction based on what they learned and finally prove their worth as responsible citizen with a personality worthy of emulation as they claim their rightful place in our society. c. Ià willà teachà myà studentsà by Byà beingà aà facilitatorà inà theà classroom. Asà aà facilitator,à Ià willà guide my students through the subject matter in order to assist the students in their own discoveries. Theà constructivistà learningà theoryà isà oneà thatà Ià believeà toà beworthwhile,à thusà Ià agreeà withà theà factà thatà studentsà canà constructà theirà own learning.All students are capable of learning, and all students have somethin g to contribute to the classroom environment. Each student can bring new insights into a subject or raise questions about a subject that has not yet been considered. It is important to maintain a positive attitude about the students you teach. Interview with Teacher 2 Teacherââ¬â¢s Name: Timoteo Taquiqui Gender: Male Subject Taught: English School: LNHS a. My goalsà for my studentsà are: My goal as a teacher is to equip students with the essential tools needed in life.By giving students knowledge andà skills theyà need to succeedà asà adults,à byà urgingà themà toà pursueà theirà dreams,à andà by impressing on them the joy that comesà from learning, I believe that Ià can positivelyà influenceà myà studentsà andà giveà themà aà ââ¬Å"loveà ofà learningâ⬠. Teachers are virtually limitless in their capacity to touch many different lives; I look forward to being a part of this. b. What I want to teach my students are: I beli eve that by creating a student-centered learning, my students will be able to take charge of their own learning with little assistance from the eacher. This will inculcate a sense of responsibility in them in terms ofà achieving their learning goal. As a teacher, one of my roles would be to coach and facilitate them throughout the learning process by providing information and giving useful guidelines in order for them to achieve their learning target. c. Ià willà teachà myà studentsà by I will teach my students by instilling a passion for lifetime learning. Our students are in need of life lessons. They need to learn content, but they also need help learning how to think, how to believe, and how to succeed.SUMMARY TABLE OF INTERVIEW RESULTS * Values are principles, qualities, or objects that a person perceives as having intrinsic worth. Every individual has a personal hierarchy of values that may include success, wealth or monetary comfort, love/companionship, a sense of à accomplishment or achievement, and ofà course, survival. When a teacher spends time after school to help a student, he may feel he has sacrificed his own needs to the needs of the student. * ââ¬Å"aà goodà leaderà isà aà good followerâ⬠. Inà aà classroom, obviously, the teacher is the leader and the students are the followers.And in order for the followers to obey the rulesà implementedà byà the leader, the leader must first observeà thoseà rules him/herself. * Progressivist ââ¬â teaches to develop learners into becoming enlightened and intelligent citizens of a democratic society. * Existentialist ââ¬â to help students understand and appreciate themselves as unique individuals who accept complete responsibility for their thoughts, feelings and actions TEACHER * Existentialistââ¬âà helpsstudentsà defineà theirà ownessenceà byà exposingà themto various paths they take inà lifeà andà byà creatingà an environmentà inà whichà They freelyà chooseà theirà own preferred way. Idealist Stimulates learnerââ¬â¢sà awarenessà ofà ideas and be a transmitter of cultural heritage My Reflections LEARNINGà isà aà never-endingà questà inà searchà ofà answersà forà many questions. It is a process of revealing the mystery of life, a dynamic and fundamental step towards a gradual transformation of a learner from naive to learn. Thus, a learner must be guided accordingly by the hands who want to mold him to be the best epitome of his alter ego. The fate of a learner lies in the hands of teachers and in the teaching and learning process.In an informal setting, they say that anyone can be a teacher; simplybecauseà anyoneà canà teachà aà thingà toà anà individualà baseà onà hisà previous experiences. In formal education, licensed teachers are tasked to mold the youngà mindsà ofà theà learners. Therefore,à aà teacherà mustà beà effic ientà and effective in her chosen field of endeavor. Impart to her students all necessary faculties needed for them to be competitive globally and to act accordingly as true Christians with a Filipino pride. Learning Activity 2: The Global Teacher:à Your Goal At the end of this activity, you will gain competence in developing yourself become a global teacher.Your Tasks: The rapid change in technology makes the world smaller and links people with one another in one global community. To become an effective teacher, you should been downed with skills and knowledge to make you a global teacher. Characteristics of the Globalà Teacher A global teacher works hard and gives her best to teaching. A global teacher utilizes technology. A global teacher has a good command of English. A global teacher is responsible and committed to teaching. A global teacher can execute her lesson well. A global teacher must be globally competitive and aware of the educational system outside the country.Y our Analysis For the response of the teachers, what conclusions can you draw about the characteristics that a global teacher should have in terms of: a. Knowledge A global teacher then should be equipped with various useful knowledge that would help him face the multiple challenges in the world of teaching, and beingà knowledgeableà meansà possessingà excellenceà inà communicationà skills, adaptiveà toà environmentalà changesà andà oneà whoà teachesà inà aà worldà class standard. b. Skills To become a global teacher, we should master skills and competencies, which can address global demands, thus it is being updated on what modern world can offer.As a global teacher, we should easily learn everything that has importance concerning teaching for this would make us better. c. Values Beingà aà global teacherà meansà aà lot ofà responsibilities,à soà heà mustà beamed with characteristics that will enable him endure the challenges in the field ofà teaching, and that is showing your compassion, commitment and excellence on the teaching profession. Your Reflections Reflect on the image of the global teacher. Make an essay about a global teacher and the challenges that they face in a globalize world. Exciting, and rewarding are just some characteristics that explain teaching.Overcoming anxiety and nerves in the first year is our greatest challenge. Moving into the classroom for the first time can be a daunting and challenging experience for everyone. You are required to immediately equip four years of knowledge into your teaching and classroom management. While this may seem to be a difficult time, it will only get easier. There are many rewards with being a teacher, however it is important to note that it is not a role to be taken lightly ââ¬â it is a difficult role to fill. As teachers, we need to understand that every child will learn differently.No matter their culture, gender or socio-economic status, s o as teachers you have to encourage and have a level field in yourà classrooms. Youà haveà toà knowà howà toà reachà eachà student. Asà teachersà you need to let the students know that they donââ¬â¢t have to follow the stereotyped roles ofà society. The teachers of 2010 and beyond will face many challenges that we are currently unaware of. What we can do to prepare for those challenges is look at where things may be headed in terms of technology and population and cultural diversity. Makeà anà illustrationà hereà onà howà you visualizeà theà global teacher.Learning Activity 2: The Professional Teacher Your Goal: At the end of this activity, you will manifest a deeper understanding of the rights, duties, and responsibilities of professional teachers and how these impact you as a future teacher. Classify the information you have gathered using the matrix that follows: Magna Carta for Public Teachers Magna Carta for Public Teachers Magna Carta for Public Teachers Professionalism Systems ofà Monitoring She said that DepEd officials evaluates the school annuallyà The principal also observes the teachersââ¬â¢ performance regularly Magna Carta for Public TeachersRewards and Incentives System She insists that still there should be additional allowance for teachers. Magna Carta for Public Teachers Professionalism Professionalism Respect Discipline She emphasized t hat in the school where she belongs, disciplinary actions are laid in case a teacher has done any malpractice Disciplinary Procedures The teacher does a lot of paper works, but if you really love teaching, youââ¬â¢ll never feel the burden Compassion Enthusiasm Duties and Responsibilities Professionalism Commitment to teaching professionShe is enjoying her benefits as a professional teacher Rights and Privileges ofà à Teachers Your analysis Give the values reflected by the policies and guidelines found in the school. All aspects of policies and practices in school are the values and the way the whole schoolà andà communityà interactsà withà eachà other. Everyoneà isà expectedà toà be responsible for his or her own behavior, respect the rights of others and share values. It is vital that children, staff and parents work actively in partnership to enable all children to realize their full potential.There should be continuity to actively encourage parents to become involved in the life of the school. There must be a commitment to raising awareness of wider issues, by involving members of the learning community and exploring the surrounding environment. Learning is a lifelong process and it is our responsibility as adults to model effective learning. This vision statement therefore applies to everyone who has a role to play in the provision of education at our school ââ¬â governors, support staff, teaching assistant sand teachers. Your ReflectionReflect on the policies and guidelines that concern the teachers. T he codes of conduct mandate several rules and regulations that teachers must adhere to. First, teachers are responsible in taking care of the students who are under their supervision with the main objective of assuring their safety and welfare. Second,teachersà shouldà observeà confidentialityà ofà informationà thatà isà relatedà withà theircolleaguesà studentsà andà familiesà thatà theà educatorsà acquireà duringà theirà teachingprofession, unless the disclosure of this information is needed for the well being of a person.Third, teachers should maintain the good reputation of the teaching profession by showing acts of honesty and integrity as well as making sure that their privateinterestsà especiallyà outsideà ofà schoolà doesà notà interfereà withà theirà professional responsibilities. Fourth,à teachersà shouldà respectà allà theà membersà ofà theà schoolcommunityà namely:à students,à parents,à co-workers,à andà schoolà managementà bymaking sure that they are treated equality and are not discriminated by gender, sexual orientation, religion, age, race, and others.Fifth, teachers should conduct their relationship with their students in a professional, respectful, and appropriate manner. Sixth teachers should not practice their teaching responsibilities while in the influence of any substance that weakens their capability to perform their duties properly. Lastly,teachersà mustà presentà comprehensiveà andà accurateà informationà andà documentsregarding their professional status credentials, and related experiences. Expressà yourà insightsà andà feelingsà regardingà theà demandsà ofà beingà aà future professional teacher. Good teachers typically have good organization skills.They have the ability to work with many different types of people. Patience is also a very good quality. It is true that some people, from the time they are i n first grade, know they want to be teachers. For others, the idea to become a teacher can be a sudden insight, or a feelingà thatà fermentsà forà yearsà inà someà remoteà cornerà ofà theirà consciousness. Regardless ofà whereà the ideaà comesà from,à forà many,à the imagesà associatedà with becoming a teacher are compelling. Teachers must be flexible to handle the inevitable obstacles that occur each day.Teachers must be able to handle problems and a room full of students all at one time. Problems also arise outside of the classroom setting. In addition,à schoolà politicsà andà colleaguesà withà differentà teachingà stylesà canà cause tension. EPISODE 2: My Tools ORGANIZATIONAL PLAN Each day that Ià spend in the classroom presents newà challenges. Every situation and each different child requires an individualized response from the teacher. As Iââ¬â¢ve observed the organizational plan, the classroom structured is fl exible. The instructions are care both individually and by group.And the teacher is ensuring that furniture arrangement promotes learning opportunities. She has a seating chart. She maintains plans for materials and assignment management. And she creates bulletin boards that foster learning. She ensures bulletin boards are informative, relevant, aesthetic, and related to class activities. SCHEDULING During my observation, Iââ¬â¢ve noticed that the teacher is following guidelines to ensure aà successful scheduling. First sheà incorporates anyà pre-scheduledà schoolà wide activities and routines into her schedule.She makes sure to include any activities that the whole school needs to be doing at the same time. For instance, many schools haveaà Dropà Everythingà andà Readà (DEAR)à timeà rightà afterà lunch. Second,à sheà createspredictable routines that herà students canà follow easily. Settingà aside aà short amount of time in the morning for students to complete arrival routines and get organized fortheà dayà helpsà toà teachà elementaryà studentsà theà importanceà ofà beingà prepared. Likewise, having specific dismissal routines they must follow helps them to make suretheyà areà takingà homeà everythingà theyà needà atà theà endà ofà theà day.Third,à she coordinates with her grade-level peers. Fourth, she allows for some flexibility in her schedule. Lessons can run longer (or shorter) than she expected or some activities like earthquake and fire drills and special assemblies may interrupt her schedule. She said it's okay if every once in a while you don't accomplish everything you planned for the day. I think the activities were scheduled properly. The time was allotted sufficiently for the activity. Individual and group activities were all planned thatââ¬â¢s why it saved time and itââ¬â¢s very organized.And through the guidelines sheââ¬â¢s following sheââ¬â¢ s coming up with an excellent scheduling. RECORD KEEPING The attendance is monitored by checking the permanent seat plan, through this the teacher can record easily the absences and present in the class. The teacher has a record book where she gets every time she checks the attendance. Iââ¬â¢ve seen a portfolio cabinet wherein all of the portfolios of the students are put. The teacher said that itââ¬â¢s very helpful if they have portfolio so that they can monitor their individual performance. PHYSICAL ENVIRONMENTThe physical environment of the classroom is very conducive to learning. The classroom is clean, properly ventilated and lighted, and free from noise distraction. Also the bulletin and displays were neatly arranged. They have seat plan so the seats of the students are organized and permanent. I think the seating arrangement also suits the learning experience of the pupils. The classroom furniture is matching the size of the students. DISCIPLINE The teacher is establish ing the discipline inside the classroom by following some rules and guidelines.First is by selecting a discipline policy that is appropriate for her students. She considers her students' age and developmental level when selecting a plan. Second is by pairing the rules with both consequences and rewards. If she will punish misbehavior, she also wants to recognize good behavior. She tries to mix positive and negative nearly equally in her plan to ensure that students see that good behavior is rewarded just as much as bad behavior is punished. Third she created a poster on which this discipline policy is clearly outlined.Featuring her policy on a poster allows students to refer to the regulations regularly and gives her something to which to draw students' attention when discussing behavior. She placed her poster prominently on a classroom wall. I think her approach is very preventive. By creating and implementing a classroom discipline plan to prepare her students to follow the rules and regulations that they will be bound by once they reach adulthood. Simultaneously, she'll be maintaining a calm, productive classroom atmosphere conducive to conventional studies. ROUTINESTheà routinesà areà properlyà establishedà andà organized. Theà teacherà isà alsofollowing some guidelines in establishing routine in the classroom. she organizes her classroom to be effective in providing structure and routine before her students arrive. Thereà shouldà beà aà spaceà forà theirà backpacks,à lunchesà andà homework. She labels everything clearly. Materials and sections of the classroom should also be labeled. This will allow students to become more familiar with where things go. Then when she says it is time to clean up, they will be able to do so effectively. Third, she sets a schedule.This sounds easy, but it is very important. Structure and routine are essential to keeping children focused and your stress level down. And I think all the pro cedures are placed properly and effectively. When routines and procedures are carefully taught, modeled, and established in the classroom, children know whatââ¬â¢s expected of them and how to do certain things on their own. Having these predictable patterns in place allows teachers to spend more time in meaningful instruction. Classroom Management Matrix Classroom Management Area Observation Description of the Supportive Measures ObservedYour Analysis Comments on the Effectiveness of the Supportive Measure Your Analysis Recommendations 2. Schedule During my observation, Iââ¬â¢ve noticed that the teacher is following guidelines to ensure a successful scheduling. First she incorporates any pre-scheduled school wide activities and routines into her schedule. She makes sure to include any activities that the whole school needs to be doing at the same time. I think the activities were scheduled properly. The time was allotted sufficiently for the activity. Individual and group acti vities were all planned thatââ¬â¢s why it saved time and itââ¬â¢s very organized.And through the guidelines sheââ¬â¢s following sheââ¬â¢s coming up with an excellent scheduling. One of the hardest things to do as an elementary school teacher is to find the time to fit everything in. There are so many skills to teach and only so much time in the day. To make sure that the entire curriculum is taught effectively, it helps to create a classroom schedule. 1. Organization Plan As Iââ¬â¢ve observed the organizational plan, the classroom structure is flexible. The instructions are carried both individually and by group and the teacher ensures that furniture arrangement promotes learning opportunities.Teacher success, in relation to both student learning and teacher efficacy, can often be traced to the ability of the teacher to manage the classroom. Research shows that effective classroom organization and management during the first few weeks ofà school are crucial in deter mining expectations and behavior patterns. I think the teacher really implement and create a good organizational plan. I have observed that she provides a productive, safe environment conducive to learning. 3. Record Keeping Effective, continuous record keeping lies at the heart of our best teaching and learning.It enables us to plan, to organize, and to create the best learning environment for each child. Record keeping is an effective tool for tracking contributions made by individual students in our classroom, for assessing students, for informing students and parents about growth overtime, and for setting goals. I think the teacher has effective record keeping technique. Sheââ¬â¢s right in creating a seat plan to easily check the attendance of the pupils. Also, it is correct to have a portfolio for each student so that they can monitor their performance and enhance it right away ifà needed.The attendance is monitored by checking the permanent seat plan, through this the tea cher can record easily the absences and present in the class. The teacher has a record book where she gets every time she checks the attendance. Iââ¬â¢ve seen a portfolio cabinet wherein all of the portfolios of the students are put. The teacher said that itââ¬â¢s very helpful ifà they have portfolio so that they can monitor their individual performance. Model whenever you can and tone your language to suit large mixed ability classes, small groups, weak students, and finally, the age of your students.She coordinates with her grade-level peers. She allows for some flexibility in her schedule. Lessons can run longer (or shorter) than she expected or some activities like earthquake and fire drills and special assemblies may interrupt her schedule. She said it's okay if every once in awhile you don't accomplish everything you planned for the day. Effective enforcement ofà classroom discipline is a pre-requisite for the smooth operation of any classroom. Although your main goa l as a teacher is to provide your students with the academic lessons they need to succeed in adulthood. I think her approach is very preventive.By creating and implementing a classroom discipline plan to prepare her students to follow the rules and regulations that they will be bound by once they reach adulthood. Simultaneously, she'll be maintaining a calm, productive classroom atmosphere conducive to conventional studies. Theà teacher is establishing the discipline inside the classroom by following some rules and guidelines. First is by selecting a discipline policy that is appropriate for your students. Consider your students' age and developmental level when selecting a plan. Second is by pairing the rules with both consequences and rewards. 5.Discipline 4. Physical Environment The physical environment of the classroom is very conducive to learning. The classroom is clean, properly ventilated and lighted, and free from noise distraction. Also the bulletin and displays were nea tly arranged. They have seat plan so the seats of the students are organized and permanent. I think the seating arrangement also suits the learning experience of the pupils. The classroom furniture is truly matching the size of the students. Every teacher knows that a safe, clean, comfortable and attractive classroom can stimulate learning and help build a classroom community.But for many teachers, setting up the physical environment ofà their classrooms can be quite daunting, especially when faced with older buildings, crowded classrooms and insufficient storage space. I think the teacher did a good job in creating a physical environment that is very conducive to learning. She has a classroom suited to the learning ability and level of her Grade II pupils. I can conclude that if she maintains it, definitely she can come up with her goals in providing a classroom promoting a healthy and wonderful learning experience. I think the routines she formulated are very unique yet effectiv e.Actually, if Iââ¬â¢ll be in the actual field, Iââ¬â¢m going to follow her superb and operative routines so that I can also ensure a well managed time and well organized classroom. 6. Routines The routines are properly established and organized. The teacher is also following some guidelines in establishing routine in the classroom. First she organizes her classroom to be effective in providing structure and routine before her students arrive. There should be a space for their backpacks, lunches and homework. Second, she labels everything clearly. Materials and sections of the classroom should also be labeled.This will allow students to become more familiar with where things go. Then when she says it is time to clean up, they will be able to do so effectively. Third, she sets a schedule. This sounds easy, but it is very important. When students arrive in her classroom they should know that they have until a certain time before their desks should be cleared and the teaching sta rts. Also she plans for the in-between times as well. Structure and routine are essential to keeping children focused and your stress level down. And I think all the procedures are placed properly and effectively.When routines and procedures are carefully taught, modeled, and established in the classroom, children know whatââ¬â¢s expected of them and how to do certain things on their own. My Analysis 1. In what area of classroom management was the teacher most effective? Which ofà the supportive measures were effective? Why? The area of classroom management wherein sheââ¬â¢s most effective is discipline. I think all of her supportive measures were efficacious. During my observation, Iââ¬â¢ve noticed that the pupils were well disciplined and behave not only during discussion but even the teacher is away.So it just shows that the guidelines sheââ¬â¢s following to maintainà aà goodà discipline isà working. She alreadyà startsà toà developà goodà moral ch aracter among pupils. 2. In what area of classroom management was the teacher least effective? Which supportive measures were not effective? Why? I think sheââ¬â¢s very effective in all aspects. I am not seeing any flaws regarding her organizational plan, record, keeping, physical environment, scheduling, discipline and routine. It might not be perfect but I think the important thing is to fulfill your goals in accordance to your guidelines. . Suggest more effective ways for your answer in number 2. Since I am seeing her classroom management with no flaws, Iââ¬â¢ll just leave a good message about it. Effective classroom management is about the teacher keeping the students actively involved in the entire lesson. By practicing the teaching strategies above, teachers will greatly reduce classroom management problems. My Reflections 1. Describe at 3-5 characteristics of a teacher who can establish a well-managed classroom? There are so many classroom management characteristics lik e: Adaptability is the ability of a person to blend him / herself according to the external situations. Decisiveness ââ¬â having the power to decide; conclusive. Characterized by decision and firmness resolution. Delegation ââ¬â is the handing of a task over to another person, usually a subordinate. It is the assignment of authority and responsibility to another person to carry out specific activities. 2. What characteristics do you have at present that can make you an effective classroom manager? Elaborate how these characteristics can help you. I think I have the empathy, adaptability, and decision making skills.I can definitely sue those skills to ensure an effective classroom management. Adaptability will ofà course help me to adjust easily to situations and changes. For example, if Iââ¬â¢ll be transfer in different classroom I can still create a new and good atmosphere to my students which will promote a conducive learning environment. Also, if I have the empathy I can understand theirà individual differences which will helpà me to maintain and foster good discipline and routines inside the classroom. And last, if I have the good decision making skills I can create a guidelines and rules to insure and effective classroom management. . What characteristics do you have at present that can hamper you from becoming an effective classroom manager? How can you overcome these characteristic? Honestly I need to develop and gain more patience because I think thatââ¬â¢s the characteristic that I have that will definitely hamper me in having an effective classroom management. I know that I can overcome this because Iââ¬â¢m already practicing it in my daily life. Iââ¬â¢m beginning to be more patient at all time regardless ofà whatever the situation is. EPISODE 3: THE TEACHER AND THE COMMUNITYThe role of the teacher in a positive school-community relationship is extremely important since it is the teacher who is the backbone of the educatio nal system. Althoughà schoolà boardsà createà schoolà policyà andà administratorsà interpretà thesepolicies, teachers are the personnel who implement school policy. Teachers must alsobeà preparedà toà makeà theà mostà favorableà impressionà possibleà inà evenà theà mostinnocentà ofà circumstancesà inà orderà toà maintainà publicà support. Theà community's perceptions of the teacher affect their perceptions of the school and
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